Privacy policy

Here follows a description of the Privacy Policy adopted by LUD’O SRL for the website, i.e. how the website manages the processing of personal data of users who


The data controller is LUD’O SRL, with its registered office at via Bellesi, 66, Fermo (FM), CAP 63900, VAT number /Tax code 02116830445, telephone +39 02.92853654, e-mail, pec


2.1 Data given voluntarily by you, the User, to the email addresses found on various pages of the website.
Personal data given voluntarily by the user: personal details (name, surname, tax code, VAT number, place and date of birth etc.); contact details ( e-mail address, home address, home phone number/mobile etc.); bank details (credit card number, IBAN, card number etc)
We do not knowingly collect or store anything that is categorised as sensitive under the terms of the GDPR, including racial or ethnic origin, political opinions, religious or philosophical beliefs, trade union membership, political party membership, health or sex life.

2.2 Browsing data.
This category of data includes, for example, the User’s Internet Protocol (IP) address or the computer domain names utilised by the User when accessing the website, URI (Uniform Resource Identifier) addresses, time of access, how the server is accessed, the size of the file in response, the numerical code of the response of the server (successful, data error, etc.) and other parameters related to the operative system and IT environment of the User. Data which - regardless of the path selected by you, the user, is registered by the provider (hosting solutions), based on standard characteristics, and is only used by the Data Controller to gather anonymous statistical information regarding the use of the website and to ensure it is working properly. The statistical results of access information, even though anonymous, will not be shared with third parties. This data may be used to help establish responsibility in the event of damage to the website but in full compliance with the law.
For the purpose of statistical analysis, personal data will only be processed for the necessary length of time and in any case analysis will be carried out on anonymous and/or group data.


The data will be gathered and/or processed by the Data Controller for the following purposes:

a) Activity linked to registration on; management of contact requests and/or requests for information by the User.
Messages sent to the email address of the Data Controller will be processed as a mere exchange of contact details for commercial purposes, to answer questions asked by the User regarding the company, the management of pre-contract negotiation, queries from the User regarding future employment with the company.
LEGAL BASIS: the processing of data is needed for registering on the website.

b) Fulfillment of the purchase agreement or pre-contractual measures.
Fulfill the purchase agreement, obtain payment for the products as well as free the Data Controller of any contractual obligations in general, for after-sales service.
LEGAL BASIS: fulfillment of the agreement Art.6 point b) of the GDPR.

c) Fulfillment of obligations according to national and European law (e.g. civil, tax etc.).
 legal obligation Art.6 point c) of the GDPR.

d) Direct marketing.
The sending of advertising material and activities related to the promotion of events, the selling of products, both automatically (newsletters, emails, messages), as well as via traditional methods (telephone, mail) or for market research and statistical surveys with the results being used for analysis. 

LEGAL BASIS: Optional and revocable consent according to Art. 7 of the GDPR.

e) Prevention of fraud and debt risk. We also process personal data so as to prevent and identify fraud and abuse and protect our customers and others.
LEGAL BASIS: legitimate interests of the Data Controller Art.6 point f) co. 1 of GDPR.


Apart from the browsing data ( automatically gathered by the system), the User is always free to decide whether to provide personal data or not. Should the User decline to provide their data there will not be any consequences, apart from, of course, the User’s inability to access certain services and obtain detailed information regarding LUD’O SRL.


The data is processed so as to ensure confidentiality and security, via IT procedures, electronically or on paper by specially-appointed internal or external people.


You may, at any time, exercise your rights, as stated by the GDPR:
a) obtain confirmation of the existence of your personal data, and access to your personal data and information regarding the processing of said data, art. 15;
b) modify, cancel your personal data, articles 16/17;
c) data portability, art. 20;
d) object to the processing of your personal data at any time in compliance with art. 21;
e) withdraw consent to the processing of your data at any time, this will not affect the legality of consent given prior to the withdrawal, art. 7;
f) to not be subjected to automated decision-making processes, including profiling, art.22;
You may exercise your rights by sending an email to the Data Controller at


The website may only be used by people over the age of 18.
As far as using data from children under the age of 18, the Data Controller does not carry out any data processing operation.


The data may be transferred outside Italy to other countries within the European Union, it may also be transferred outside the European Union, in full compliance with the terms of the GDPR.


The data we gather will not be shared or disclosed.

  • The company may share the information with:
  • employees, associates with whom we need to interact in order to provide the service;
  • banking and insurance companies for the management of payment derived from the execution of the contract with the Client;
  • legal advisors, accountancy and tax consultants who assist the data Controller with the business;
  • private and public entities and/or legal authorities, to ensure compliance with the law;
  • suppliers of cloud or IT services;
  • suppliers of transport and delivery services.

Any data which is gathered and/or processed for the management of the contract with the Client will be held for 10 years after completion of the last contract.
The data is updated every 10 years.
Should the data be required for a legal dispute or debt recovery, the data will be held until completion of the legal process.
Data which is gathered for direct marketing will be held for 24 months.
Data gathered from subscription to the newsletter will be held until the User cancels the subscription.


Any update regarding this policy will be communicated immediately in the appropriate manner.


What are cookies?
A cookie is a small piece of data sent from a website while the user is browsing and stored on the user’s computer where it is sent back to the website the next time the same user visits it. This website uses technical cookies and third-party cookies to ensure the correct, efficient functioning of the website. Therefore, when the user visits the website a small amount of information is deposited on the user’s device, this file is called a “cookie”, and it is stored in the browser’s folder.

Types of cookies used:
Websites use cookies for different reasons, but they can be grouped into the following categories:

Technical cookies:
only used for communication on an online network. They are not used for any other reason and they are different from Session Cookies, which ensure the proper functioning of the website related to activities which are strictly necessary for providing the service and Functional Cookies which allow the user to browse according to certain criteria, related to saving preferences and the improvement of the service offered to the user. Technical cookies include both persistent and session cookies: without them the website, or certain parts of it, might not work properly. Therefore, they are always used and sent by our domain.

The website uses technical cookies for the following reasons:

Cookie name


Service name





Web server

Identification of the browsing session

Until the end of the browsing session



Privacy policy

Hides the privacy policy bar

1 year




User log-in management and storing information regarding the basket

Until the end of the browsing session or no expiry date (if selected by the user)




Basket management

Until the end of the browsing session




Form-filling and survey management

No expiry date

Profiling cookies:
used to create a profile of the user and to send advertising messages to the user in line with their browsing activity. The storing of this information on the user’s device and the access to previously stored information can only take place if the user gives their consent.

The website does not use profiling cookies

Third-party cookies:
generated and managed by another website, different from the one the user is browsing.

The site uses third-party cookies

Google Analytics
is a website analysis service supplied by Google Inc. (“Google”). Google uses Personal Data to track and analyse the use of this Application, compile reports and share them with other services developed by Google. Google may use Personal Data per to contextualise and personalise advertisements from its own advertising network. This integration by Google Analytics makes your IP address anonymous. This anonymity works within the confines of the European Union and in other countries adhering to the agreement regarding the European Economic Area user IP address. Only in exceptional cases will the IP address be sent to the Google server and abbreviated within the United States
Personal Data collected: Cookies and browsing data.
Place of processing: the United States, soggetto aderente al Privacy Shield.
Opt Put
Privacy Policy:

Social Plugins
The website may contain social network plug-ins (e.g. Facebook, Twitter, You Tube, etc.) managed by third parties. These plug-ins may, for example, correspond to “Like” on Facebook or “Retweet” on Twitter.
The plug-ins may inform third parties about pages you have visited. If social network user visits our webpage while they are logged onto their own account, this information may be associated to the account. Also when plug-in functions are used (for example, when clicking “Like”), the information will be associated with the account.
Some third-party cookies are set by services included in our web pages and are therefore managed by the third-party operators of said service.

How to disable/cancel cookies via browser settings:
If the user has already consented but you wishes to modify cookie authorisation, the user may cancel or limit the reception of cookies via their browser options. It is not possible to control third-party cookies: if consent has already been given, the user must cancel the cookies via the browser or by asking the third-parties to opt out directly or via
The website may contain links to other websites which have their own privacy policies and which may differ from the one adopted by the website. The website is not responsible, the user should check the privacy policy of the website in the link.
If cookies are disabled/cancelled, the user may no longer use the functions which are necessary for browsing the website. The user can disable the use of cookies on their device at any moment by modifying the browser settings according to the instructions contained in the help menu. The options for activating/disabling cookies on the most common browsers are listed below:
Internet Explorer:
Usually, browsers offer: a) a “Do not track” option, supported by some websites (but not all): this way, some websites may not collect browsing information; b) anonymous browsing option: this way, information is not collected on the browser or saved in the browsing history, but the browsing information is still acquirable by the website visited; c) the opportunity to cancel cookies that have been fully or partially stored, but are installed once again next time the user accesses the website.